Be Noticed This Summer: Why Early Summer Deals Deserve Digital Signage

Summer is just around the corner. Yes, really. Given that Easter Eggs were on sale at Christmas, if you’re not already on the summer marketing case, it’s probably a good idea to be thinking about it. Early marketing deals can be one of the best ways of grabbing attention, holding attention, and generating leads. Digital signage might be your best ally. Here’s how.

Showcase, showcase, showcase

Consumers like to plan ahead. The summer season is short, days are valuable, and every minute is meaningful. This means that your brand has a crucial role to play, and reaching your audience ahead of time is vital.

Digital signage invites early engagement. You can use it to flaunt your vision, showcase your summer offers, and create meaningful memories of your brand experience long before the first rays of sunshine have arrived.

Streamline your campaign

One of the traditional pain points of early marketing has been streamlining it. Keeping the narrative up-to-date, yet within budget, has always been difficult. Finding the time and resources to achieve it has also been a drain. Traditional signage can also be associated with issues such as costs and delays, all of which is off-putting for early seasonal marketing.

With digital displays, you can update your campaign effortlessly and seamlessly. Digital signage can even be pre-programmed to organise this for you so that you can maximise your human resources while benefiting from a cost-effective, meticulous campaign.

Boost your visibility

In complex, high-traffic, competitive arenas, maintaining your brand presence is a constant headache. Increasing awareness is even harder. These are major pain points, as brand presence and awareness are crucial for visibility and customer retention, especially in the lead-up to key seasons such as summer.

Digital displays can help to soothe this problem. Eye-catching, vibrant, dynamic, digital signage can grab and hold attention in high-traffic areas, ensuring that your message is heard above the crowd.  

Create meaning

Customer retention and brand loyalty has always been crucial for economic success. Personalisation is one of the most powerful tools, but finding the doorway to it is often a challenge. The key is engagement, but doing this in a meaningful and cost-effective way is frequently elusive.

Digital signage can provide personalised recommendations for the summer. Consumers can engage directly, or with targeted advertising, ensuring that they benefit from the most tailored advertising experience.

Budget optimisation

One of the challenges of advertising campaigns has always been budgeting. Changing markets, unpredictable climates, and competition can throw even the best managed projects into confusion.

The answer to this is data. Data gives transparent insight into consumer preferences. Combined with advanced analytics, this offers clear, honest insight into campaign progress. As such, you can refine your budget and strategy while demonstrating clear ROI to your stakeholders.

What next?

Early summer advertising campaigns can be some of the best ways to gain and retain customer engagement. Digital displays can enhance the experience, while providing you with unparallelled insight. To learn more, why not start by downloading our free guide to trending signage? or get in touch!

Image source: Canva