17/06/2022
Professional signage can complement your branding and marketing strategy, making your premises more visible and accessible for customers and visitors. Quality signs can serve many functions, from helping visitors find their way around your premises to promoting products and services, to increasing your brand’s exposure in a busy high street or business park.
The effectiveness of a sign largely depends on the signage making process, so what do you need to consider when commissioning business signage?
1) Location & Placement
Signs are meant to be visible, so you’ll want to make sure their design stands out from other visual distractions that may be nearby and competing for people’s attention. Therefore, the first step is to have a good look around the area where the sign is going to be. Then, think about the best placement for the sign. It shouldn’t be too high or too low (eye level placements are ideal), and it shouldn’t be partially obstructed by other signs or décor features. A good signage design agency will be able to advise you on the optimal placement for different types of sign.
2) Choose The Colours Carefully
In most cases, you’ll want to use contrasting colours to maximise visibility without appearing gaudy. Having the right colour contrast between background and text or images helps signs stand out and draw people’s eyes towards them with little effort. If the same sign design is placed in multiple locations, you’ll want to pay extra attention to the surroundings and background colours to ensure the sign stands out naturally.
3) Size and Perspective
Signs should be visible and readable from a distance, so you’ll need to consider how far away the typical person will be in order to determine the right size. Also, pay attention to awkward angles, glare, and any obstructions that block the sign or make it difficult to read.
4) Match The Sign To Your Business Identity
In most cases, a sign will be the first thing customers and visitors see when visiting your premises. The question is what do you want them to think when they see your sign? You may only get one chance to create a positive impression, so you want signage to be a reflection of your corporate brand identity. Here, it’s a good idea to be consistent and get the sign to match your brand colours and font or typography.
5) Simple Is Better
Effective signage communicates a clear message using a concise blend of words and images. You don’t want to overwhelm people with too many colours, background images, or a lot of unnecessary text. If you want your sign to have the right impact, simple is always better.
6) Do Some Testing
The best way to determine if a sign is doing its job is to do a test run and assess its effectiveness. You can request feedback from staff or customers to complement your own observations. A professional signage making company, such as Image Technique, can also offer advice on what’s more likely to work well in your particular settings.
Next Steps
As the specialists in sign design, at Image Technique we always make sure we understand your requirements so we can design, assemble, and install professional signage that puts your business centre front. Please call 01527 578533 today to discuss your requirements.
