What are the main factors to consider when investing in stadium signage? Sport stadiums and venues can be busy and noisy locations, so whether you are purchasing signage for wayfinding or marketing purposes, it’s important that each sign is distinct and clear enough to cut through the bustle and deliver the intended message. Let’s look at the main considerations for achieving the best results from sports stadium signage.

1. Purpose And Goals

For stadium signage to be effective in delivering its goals, you need to start with a clear understanding of what the signage has to achieve. Before contacting any designer, it’s worth defining your objectives for the new signage. For instance, is the primary aim to boost brand visibility, increased ticket sales, or improve crowd control, or does the signage have a mixed objective encompassing both primary and secondary goals? Defined objectives help you determine the most effective type and location for your signage.

2. Design And Branding

All signage used in a sports stadium should seamlessly integrate with the sports teams’ colours, fonts, and overall image. This helps to reinforce brand identity and enhance the visual appeal of the stadium atmosphere. We recommend working with a skilled designer to develop a custom solution that resonates with your fans and visitors. This is especially important for stadiums that play host to more than one sports team – such as many cricket venues. A skilled signage designer such as Image Technique can create bespoke signage to respect and elevate your team’s visual language and identity, helping each sign to stand out while remaining true to the core stadium brand.

3. Lighting And Visibility

For stadiums used in the evening or for private events, it may be worth considering investing in illuminated signage for some of your displays. For branded signage this maximises visibility and can increase sales, and for directional/wayfinding signage, illumination helps avoid confusion and improves crowd control and safety. The availability of LED lighting makes it possible to create a wide range of innovative illuminated lighting solutions for all types of signage at a modest cost. LEDs deliver energy efficiency savings and impressive brightness, and help your signage to stand out in all lighting conditions.

4. Material And Durability

In an environment in which every sign reflects directly on the brand and reputation of the team, durability is a critical consideration for all stadium signage. As many stadiums include outdoor or semi-outdoor environments, your signage must be tough enough to withstand the elements without discolouring or fading, remaining robust and visually appealing over time. Specify materials that are known for their resilience against harsh weather conditions, such as vinyl and acrylic. This will minimise your need for maintenance, cleaning, and replacements.

Find Out More

Get in touch with Image Technique today to find out more about stadium signage, and how to maximise the value and effectiveness of your signage investment.