Why Bespoke Signage Will Transform Your Business

Faced with stiff competition in a packed marketplace, projecting your brand identity above the heads and shoulders of your rivals is often a challenge. Particularly if you take a bland or unimaginative approach to marketing. Getting your brand known is the lynchpin of your business’ growth and success, so you need cost-effective and striking strategies that make your brand impossible to ignore.

Whether you’re launching a new business or simply need to give your enterprise a visual revamp, bespoke illuminated signs can be a powerful tool that attracts new customers to your brand.

Put Your Brand In The Spotlight

Commercial illuminated signs are one of the most visually appealing ways to advertise your business, with a variety of colours, styles, and layouts to choose from, to accurately match the ethos and philosophy of your brand. Consistency with your brand’s image is key to ensure that illuminated signage is meaningful to customers, ensuring your business project’s professionalism and confidence as it forges relationships with new clients.

The vibrant colours of LED signs have been proven to increase sales by up to 150% in some cases, making them far more effective than printed alternatives, such as newspaper advertisements. For example, outdoor LED signs, not only build awareness of your brand but also help to generate impulse purchases as passers-by are more likely to make a ‘spur-of-the-moment’ decision to call in on your business.

Stay In Control

Full customisation of illuminated LED signs ensures you retain control at all stages of the design and implementation process. This then gives you the flexibility you need to create eye-catching and meaningful signage, instead of being constrained by a restricted set of standard templates.

Messages can be changed whenever necessary – at no extra cost - enabling you to capture the attention and interest of your customers. For example, promotions can be changed according to footfall within a retail store or to publicise early bird discounts in a restaurant. Even when your business is closed, illuminated signs continue to operate 24 hours a day. You can ensure that your brand doesn’t go unnoticed by displaying useful information, such as the time, weather, or community news, so that passing trade connects with your business out-of-hours.

Give Power To Your Customers

Bespoke interior signs offer customers the chance to play a more intuitive role in their purchasing decisions. More customers than ever are shrugging off the traditional salesperson-led approach in favour of interactive content that increases their engagement and maximises their purchasing potential.

• With digital signage, customers can choose their own content according to their interests and needs, so that it’s more relevant to them. This increases the chance of them making a purchase.
• Product demonstration videos help to answer customers’ product questions, without the interaction of a staff member.
• Wayfinding signage can eliminate the need for static maps, so customers can benefit from intuitive tools that help them to find their way around your business.

For Bespoke Illuminated LED Signs, Get In Touch With Image Technique

At Image Technique, we can create bespoke signage for your business, taking care of every stage of the process, from initial consultation to final installation. To find out more about our services, please call us on 01527 578533 or send us a message.