Installed directly onto the face of a building, fascia signs are the most striking and eye-catching form of outdoor signage available to businesses. Fascia signs are usually placed above the front entrance to a building and can extend across the whole horizontal roof line width of a building’s façade, making an unmistakable impression on passers-by. Investing in bespoke fascia signs, therefore, is a good way of maximising brand visibility and recognition, and of drawing customers to your premises. There are several types of bespoke fascia sign, depending on your premises layout, brand guidelines, and location.

1. Vinyl Graphics

Vinyl graphics are a cost-effective and versatile fascia signage option for a variety of premises and layouts. Vinyl signs are created using high quality printed vinyl, and often feature full colour designs, business logos, photorealistic images, and text. Installation is rapid and straightforward – the vinyl graphics are simply applied directly onto the building’s façade, giving you maximum flexibility in design, and easy customisation to match your specific branding needs.

Who are vinyl graphics best for? Vinyl fascia signage works well for any type of business, but is particularly popular among high street retailers and service providers, as they can be cheaply updated or changed with relative ease. Vinyl graphics are also highly weather resistant, making them perfect for year-round outdoor applications.

2. Aluminium Tray Signs

Aluminium tray signs are constructed from aluminium sheets that are folded into a tray -like structure, providing depth and giving a solid and robust profile. This face can be customised with a printed design, or cut vinyl, or even 3D elements. Installation is more involved than vinyl graphics, and usually involves securing the tray to the surface of the building using direct wall mounts or brackets.

Investing in aluminium tray signs will cost you more than vinyl graphics, but they will repay your investment in durability and professional appearance. Vinyl signs are commonly used on commercial office buildings and logistics/warehouse hubs situated near motorways and high traffic areas.

3. Individual Fascia Lettering

In individual fascia lettering, each letter or logo is crafted separately – usually from acrylic, metal, or wood – and mounted directly onto your building’s surface. This gives a three-dimensional effect to your signage that provides increased clarity and sophistication. Investing in individual lettering also gives you broad creative freedom, allowing you to select from a range of sizes, fonts, and finishes to express your brand identity. Installation requires specialist equipment and knowledge to ensure correct alignment and consistent spacing, which can increase the cost of signage. However, individual lettering is a good investment for any business looking to project a high-end or bespoke image through their signage, and is widely used by luxury hotels, restaurants, shops, and car dealerships.

4. Illuminated Fascia Signs

Illuminated fascia signs are engineered to stand out both day and night, maximising brand visibility and drawing attention even in lowlight conditions. Modern illuminated signs usually use LEDs – rather than the traditional neon – to provide an energy-efficient level of illumination without compromising on quality and visibility. A wide range of materials are used in illuminated signs, including durable polymers/plastics that allow light to pass through or reflect. Installing illuminated signage involves specialist electrical work to safely connect your signage with your electrical wiring. For city centre locations and the night-time economy, illuminated signs are essential marketing and branding collateral, helping your business remain visible and engaging at all times.

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Image Technique create eye-catching bespoke signage solutions for all types of branded and commercial environment. To find out more or to discuss your requirements with one of our experienced creative team, please contact us today by clicking here.