Picturehouse Cinemas

The Works: Tasked with not just a signage package but a branded environment package too, the works involved many complex items that needed a great deal of design and planning to ensure the visual renders were realised. Decorative copper piping was required to run throughout the lobby and around the building into all concourse areas and lounges. The piping originates at the central focal point chandelier at the main entrance and flows away from this point. Directional signage is also suspended from this piping. The main focal point on the outside is the stunning curved illuminated readograph sign. The existing was stripped back to the bare support arms and a new canopy was designed, constructed and installed.