Project:- Boss Store
Location:- Oxford Street, London
Architect:- Burrows Little
Designer:- Kean Design
Brief:- To deliver the full external and Internal signage and graphics package.
The Project Brief
Hugo Boss, a globally renowned luxury fashion brand and a long-standing client of Image Technique, sought our expertise for the signage implementation at their new store in Battersea Power Station’s prestigious shopping centre. This high-profile project, managed under the instruction of Jarose Interiors, involved the design, manufacture, and installation of a fully illuminated shopfront logo, sub logos, and shopfront cladding. In addition, we were tasked with creating and installing all internal illuminated brand signage to elevate the in-store experience.
The Challenge
As one of the first major retail locations in the brand-new Battersea Power Station shopping centre, the project demanded the highest level of craftsmanship and attention to detail. The fully illuminated shopfront logo and cladding needed to align with Hugo Boss’s iconic brand identity while standing out in this highly competitive retail environment.
The challenge was not only in the technical aspects of designing and fabricating large-scale, illuminated elements but also in ensuring that the shopfront and internal signage adhered to both Hugo Boss’s strict branding standards and the architectural requirements of this newly developed retail space. With a tight timeline leading up to the opening of the shopping centre, the pressure was on to deliver a flawless installation.
How We Helped
Image Technique worked closely with Jarose Interiors and Hugo Boss to bring the brand’s vision to life. Our design team developed a bespoke, fully illuminated shopfront logo and sub logos that embodied the luxury and sophistication of Hugo Boss. The shopfront cladding was meticulously designed and fabricated to enhance the visual appeal of the storefront, ensuring it made a strong impact on passing customers.
Internally, we manufactured and installed high-quality illuminated signage that created a cohesive brand experience throughout the store. Our project management team coordinated the entire installation process, ensuring that all elements were installed seamlessly and on schedule, despite the tight timeline.
Outcomes
The results were outstanding. The fully illuminated shopfront logo and sub logos have become a key visual highlight of the new shopping centre, attracting attention and reinforcing Hugo Boss’s premium brand image. Inside the store, the illuminated signage enhances the shopping experience, guiding customers through a luxurious, well-branded environment.
The project was completed on time and to the highest standard, ensuring that Hugo Boss made a bold statement in this iconic new retail space.
A Thank You from the Client
"Image Technique has once again delivered a fantastic result at our new Battersea Power Station store. The illuminated shopfront and internal signage are perfect representations of the Hugo Boss brand, and the attention to detail throughout the project was exceptional. We’re extremely happy with the outcome." – Hugo Boss Battersea.*
Looking Ahead
Image Technique is proud to have played a key role in the launch of Hugo Boss’s new store at Battersea Power Station. Our continued partnership with both Hugo Boss and Jarose Interiors is built on trust and a shared commitment to excellence. As Hugo Boss continues to expand its retail presence, we look forward to delivering more innovative and high-quality signage solutions for this iconic brand.
