Project:- Boss Bluewater
Location:- Dartford, London
Project Manager - Jarose Interiors
Brief:- Boss required a full signage and shopfront implementation at their prestigious Bluewater store
The Project Brief
Hugo Boss, an iconic and long-standing client of Image Technique, required a full signage and shopfront implementation at their prestigious Bluewater store. The project, commissioned by Jarose Interiors, a valued partner, involved the design, manufacture, and installation of a custom stainless steel shopfront and illuminated brand signage. The aim was to reflect Hugo Boss’s premium positioning, creating a visually stunning and luxurious experience for customers.
The Challenge
The complexity of this project pushed Image Technique’s capabilities to new heights. The stainless steel shopfront design was particularly challenging due to its intricate detailing and the need for a flawless, polished finish. Achieving the high standards required by a luxury brand like Hugo Boss meant precision at every stage—from design to installation.
Additionally, the illuminated brand signage had to complement the sleek, modern aesthetic of the shopfront, blending seamlessly with the overall store design. Working within the bustling environment of Bluewater Shopping Centre, our team faced tight deadlines, logistical challenges, and the need to execute all work with minimal disruption to the shopping centre’s day-to-day operations.
How We Helped
Image Technique collaborated closely with Jarose Interiors and Hugo Boss from the initial concept phase through to final installation. Our design team worked meticulously on crafting the stainless steel shopfront, ensuring it met Hugo Boss’s exacting standards. We utilized advanced manufacturing techniques to achieve the polished, high-end look required for the façade.
For the illuminated signage, we developed a bespoke solution that integrated seamlessly with the shopfront. Our team carefully considered the lighting elements to enhance visibility while maintaining the sleek, minimalistic look that the Hugo Boss brand is known for. Installation was executed outside of business hours to avoid disrupting Bluewater’s daily operations, with careful coordination to ensure efficiency.
Outcomes
The project was completed successfully, with the stainless steel shopfront becoming a standout feature at Bluewater. The polished, modern look of the shopfront perfectly aligns with the Hugo Boss brand, creating a powerful visual presence that draws customers into the store. The illuminated signage further enhanced the overall aesthetic, providing the perfect blend of functionality and style.
The collaboration with Jarose Interiors and Hugo Boss resulted in a flawless execution that exceeded expectations, reinforcing Image Technique’s reputation for delivering premium signage and shopfront solutions.
A Thank You from the Client
"We are incredibly pleased with the results at Bluewater. Image Technique delivered an exceptional shopfront and signage solution that truly reflects the Hugo Boss brand’s luxury image. Their ability to meet the challenges of this project head-on, while working closely with us and Jarose Interiors, was impressive." – Hugo Boss Bluewater.*
Looking Ahead
We are excited to continue our successful partnership with Hugo Boss and Jarose Interiors. This project has once again demonstrated our ability to deliver cutting-edge solutions for premium brands. As Hugo Boss continues to expand its retail presence, Image Technique looks forward to playing a key role in their future developments, pushing the boundaries of design and execution in the world of high-end signage and shopfronts.
