Exterior signs

Benefits of custom external signage for your business

Cost-effective brand awareness and advertising

Compared to other forms of advertising, external signage is one of the most cost-effective solutions. Once installed on the exterior of your building, it provides continuous exposure to potential customers, making outdoor signage a worthwhile long-term investment. Also, the cost of maintaining and updating external signage is relatively low, ensuring a consistent brand presence that doesn’t drain your business’s resources.

Targets many demographics

Exterior signage has the potential to reach a wide range of demographics, including pedestrians, commuters, local residents, and visitors to the area. By strategically placing large outdoor signs in high-traffic areas, your business can increase its visibility and exposure to a diverse audience, expanding its customer base. At night and in poor weather, illuminated external signage is particularly effective, ensuring your business’s presence is noticed 24 hours a day.

Eye catching but non-intrusive

Some forms of advertising can be perceived as ‘intrusive’, but external signage is one of the best ways to communicate with potential customers without imposing on the local community. If sensitivity is a concern, for example in a conservation area, our designers can create outdoor signs that seamlessly blend into the environment and comply with planning laws, allowing individual customers to engage with your brand messaging at their own pace.

Drive traffic to your business

Well-designed and strategically placed external signage can effectively drive traffic to your business, even if customers are travelling from a distance. Clear directional signage, coupled with eye-catching branding and messaging, can guide customers to your premises, increasing footfall and sales opportunities.

Why choose outdoor signs for your business?

Outdoor signs are an excellent option for businesses seeking to enhance their visibility and attract more customers. Compared with other forms of advertising, external signage offers significant benefits, including:

• Round-the-clock advertising: Outdoor signs are always easy to see, even under the cover of darkness. Once installed, the signage will offer permanent and uninterrupted marketing of your business.
• Cost-efficiency: Exterior signs provide continuous exposure and brand reinforcement without the recurring costs of other advertising methods. After installation, maintenance costs are low, so you can expect to enjoy a healthy return on investment.
• Versatility: With external signage, businesses can showcase their branding, products, or services in visually appealing and eye-catching ways. Dynamic displays can be regularly changed to target evolving consumer habits or seasonal trends.
• Strategic placement: The effectiveness of external signs is underpinned by their position, particularly in high-traffic areas which guarantee maximum visibility for varied customer demographics.
• A local presence: In the digital age, many consumers actively support local businesses, so large outdoor signs can establish your company’s presence and drive foot traffic to your door.
• Consistent branding: Outdoor signs reinforce your business’s unique brand identity and create a cohesive experience for customers.