External signs help identify your company to prospective customers and play a significant role in conveying information about your business. If your business includes any type of physical premises, such as a shop, warehouse, office, or factory, it’s essential that your external signs are designed to represent your brand in the best possible light, because first impressions count.

At Image, we recognise the central place of outdoor signs in brand identity, and design eye-catching signage that sets your company apart from its competitors on the high street or business park.

 

Eye-catching external signage

 

At Image Technique, our external signage is designed to be visually captivating to ensure maximum impact and visibility for your business.

We specialise in creating high-quality, attention-grabbing signs that not only effectively communicate your brand message but also integrate sympathetically with the surroundings. Our external signage is designed by our specialist team to capture the interest and imagination of customers and to direct consumers to the doors of your business, thereby increasing footfall and sales.

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Types of exterior signs:

There are several types of outdoor signs you can use to communicate messages to customers, advertise your brand, or promote products:

  • Shop Front Sign: These bold retail signs advertise your presence and ensure customers can find you on a busy high street. We design and produce a range of retail signs, from huge 3D signs and illuminated signs, to traditional shop front signs and window decorations.
  • Window Graphics: Printed vinyl designs for brand advertising, promotions, wayfinding, and other purposes – for internal and external windows.
  • Wayfinding Signs: We can design a range of external wayfinding signs for outdoor areas and paving to help people find their way around your establishment.
  • Monolith Or Totem Signs: Freestanding signs often found outside restaurants, hotels, and roadside businesses. Can be constructed from various materials and illuminated if required.
  • Commercial Panels: A straightforward post-mounted sign, custom-designed with business branding and contact information.
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Types of exterior signs:

There are several types of outdoor signs you can use to communicate messages to customers, advertise your brand, or promote products:

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Channel letters

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Totem Poles

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Monument Signs

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Directional Signs

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Blade signs

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Custom Projects

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Benefits of custom external signage for your business

 

Cost-effective brand awareness and advertising

Compared to other forms of advertising, external signage is one of the most cost-effective solutions. Once installed on the exterior of your building, it provides continuous exposure to potential customers, making outdoor signage a worthwhile long-term investment. Also, the cost of maintaining and updating external signage is relatively low, ensuring a consistent brand presence that doesn’t drain your business’s resources.

 

Targets many demographics

Exterior signage has the potential to reach a wide range of demographics, including pedestrians, commuters, local residents, and visitors to the area. By strategically placing large outdoor signs in high-traffic areas, your business can increase its visibility and exposure to a diverse audience, expanding its customer base. At night and in poor weather, illuminated external signage is particularly effective, ensuring your business’s presence is noticed 24 hours a day.

 

Eye catching but non-intrusive

Some forms of advertising can be perceived as ‘intrusive’, but external signage is one of the best ways to communicate with potential customers without imposing on the local community. If sensitivity is a concern, for example in a conservation area, our designers can create outdoor signs that seamlessly blend into the environment and comply with planning laws, allowing individual customers to engage with your brand messaging at their own pace.

 

Drive traffic to your business

Well-designed and strategically placed external signage can effectively drive traffic to your business, even if customers are travelling from a distance. Clear directional signage, coupled with eye-catching branding and messaging, can guide customers to your premises, increasing footfall and sales opportunities.

Outdoor retail signage – B&Q shop front
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Why choose outdoor signs for your business?

 

Outdoor signs are an excellent option for businesses seeking to enhance their visibility and attract more customers. Compared with other forms of advertising, external signage offers significant benefits, including:

  • Round-the-clock advertising: Outdoor signs are always easy to see, even under the cover of darkness. Once installed, the signage will offer permanent and uninterrupted marketing of your business.
  • Cost-efficiency: Exterior signs provide continuous exposure and brand reinforcement without the recurring costs of other advertising methods. After installation, maintenance costs are low, so you can expect to enjoy a healthy return on investment.
  • Versatility: With external signage, businesses can showcase their branding, products, or services in visually appealing and eye-catching ways. Dynamic displays can be regularly changed to target evolving consumer habits or seasonal trends.
  • Strategic placement: The effectiveness of external signs is underpinned by their position, particularly in high-traffic areas which guarantee maximum visibility for varied customer demographics.
  • A local presence: In the digital age, many consumers actively support local businesses, so large outdoor signs can establish your company’s presence and drive foot traffic to your door.
  • Consistent branding: Outdoor signs reinforce your business’s unique brand identity and create a cohesive experience for customers.

What We Do

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Metal Work

Welding, folding, bending, notching, twisting, rolling, shaping, cutting, etching, and drilling.

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Acrylic

Bonding, laminating, gluing, folding, cutting, and bending.

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Decoraion

Painting, masking, lacquer, coating, polishing, ageing.

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Vinyl

Printing, laminating, cutting, application, rolling.

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Digital Displays

Wiring, testing, design, commissioning, loading.

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Installation

Assembly, shipping, building, safety checks, testing.

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digital

Wire it, test it, commision it, load it.

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assemble

Build it, check it, wrap it, ship it.

speak with an expert

what we do

  • Metal Work: Welding, folding, bending, notching, twisting, rolling, shaping, cutting, etching, and drilling.
  • Acrylic: Bonding, laminating, gluing, folding, cutting, and bending.
  • Decoraion: Painting, masking, lacquer, coating, polishing, ageing.
  • Vinyl: Printing, laminating, cutting, application, rolling.
  • Digital Displays: Wiring, testing, design, commissioning, loading.
  • Installation: Assembly, shipping, building, safety checks, testing.
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find out more

Each signage project we undertake is bespoke, designed to complement and enhance the customer’s unique branding strategy. To discuss your requirements with one of our experienced design team and find out more about what we can do for you, please give us a call today or click the button below to request a quote.

find out more

Each signage project we undertake is bespoke, designed to complement and enhance the customer’s unique branding strategy. To discuss your requirements with one of our experienced design team and find out more about what we can do for you, please give us a call today or click the button below to request a quote.

Outdoor Signage FAQs (Frequently Asked Questions)

What is outdoor/external signage?

Outdoor or external signage refers to visual displays that are strategically positioned outside a building or premises. Designed to advertise, promote, or identify a business, product, or service, external signs are highly effective in enhancing consumers’ awareness of a brand and attracting them to its site.

What are the most popular signs for businesses?

The most popular external signs for businesses include shop front signs, outdoor banners, monument signs, monolith/totem signs, window graphics, digital billboards, and wayfinding signage.

Can I customise my outdoor business sign?

Absolutely! At Image Technique, we understand that every business’s needs are different, so we offer a bespoke design service to ensure that we meet our customers’ goals and create effective outdoor signs that deliver the results they need for growth.

Can outdoor/external signs be moved once they’ve been placed?

Yes, external signs can be moved if needed, depending on the type of sign and installation method used. However, our specialist installers are experts at deploying external signage in the most visible positions and will work closely with you to ensure that your business receives the greatest visibility, so relocating them shouldn’t be necessary.

Outdoor Signage FAQs (Frequently Asked Questions)

 

What is outdoor/external signage?

Outdoor or external signage refers to visual displays that are strategically positioned outside a building or premises. Designed to advertise, promote, or identify a business, product, or service, external signs are highly effective in enhancing consumers’ awareness of a brand and attracting them to its site.

 

What are the most popular signs for businesses?

The most popular external signs for businesses include shop front signs, outdoor banners, monument signs, monolith/totem signs, window graphics, digital billboards, and wayfinding signage.

 

Can I customise my outdoor business sign?

Absolutely! At Image Technique, we understand that every business’s needs are different, so we offer a bespoke design service to ensure that we meet our customers’ goals and create effective outdoor signs that deliver the results they need for growth.

 

Can outdoor/external signs be moved once they’ve been placed?

Yes, external signs can be moved if needed, depending on the type of sign and installation method used. However, our specialist installers are experts at deploying external signage in the most visible positions and will work closely with you to ensure that your business receives the greatest visibility, so relocating them shouldn’t be necessary.

Latest projects

LED lit Hugo signage

Hugo Boss

One of our recent retail signage projects involved designing and installing an eye-catching illuminated shopfront with external branding for Hugo Boss, for their retail store in the Bluewater Shopping Centre just outside London. The request came from Jarose Interiors, a high-end interior design specialist who was acting as the Main Contractor on a full refurbishment and fit-out of the retail...

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M&S food signage

M&S Food

One of our project highlights of 2022 was the full internal and external branding package we delivered for M&S Food at three store locations in Chesterfield, Eastbourne, and the Isle of Wight, working with Main Contractor ISG Ltd on a full refit of the busy town centre shop fronts. In this case study, we outline the project brief, the challenges faced by the client, and what our team did to...

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Fraser Hart Bluewater

Fraser Hart

One of our favourites and most enjoyable projects of 2022 was the high-end external fascia signage we were asked to create for the national jewellery chain Fraser Hart, for their shops in Plymouth, Bluewater Shopping Centre (Dartford, Kent), and Solihull. Here is an overview of the challenges faced by the customer that prompted them to get in touch, and how our team overcame them to complete the...

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Bespoke sports direct brand signage

Sports Direct/ Frasers

Multi-brand retail signage is always an enjoyable challenge for our team. In the course of our recent project for the Frasers Group, we were asked to create external high-level signage for three distinct retail brands owned by the customer at an indoor retail location in Derby city centre, as well as external onsite signage for the Frasers brand itself. See below for an overview of how we...

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