28/11/2024
Rebranding is never something that is done on the sidelines. Instead, it has an instant audience that is poised and ready to judge. As such, it’s crucial to get the details right. This is where prototype signs can be your most powerful sidekick. Here are a few of the main benefits.
1. Cost-efficiency
One of the most important reasons for asking for prototype signs is that they are an excellent money-saving choice. With a prototype, you have the opportunity to see your vision and to make any changes that are required. Often, architects find that they want to make subtle changes, sometimes as small as a few millimetres, but once the signage is finalised this can be an infuriating expense. With a prototype, business signage design can be tweaked to perfection before the final model is given the green light.
2. Material perfection
The choice of materials is often a fabulously complex part of business signage design. The materials have both a practical purpose of withstanding the elements, and the marketing purpose of fulfilling the vision and theme of the brand. Thrown into the mix are crucial considerations such as budget and local planning regulations. The result is a situation where trying and testing materials for business signage design is vastly preferable to charging ahead and paying for a design that may not make the grade.
3. Tried and tested
The trying and testing methodology does not stop with materials. With sign prototyping, the possibilities are endless. You can try out different designs, different colours, different sizes, and different placements, exploring and testing until you finally hit upon perfection. This is particularly useful if you or your client still has a few lingering question marks about the final image of the brand, or if there is disagreement about an issue such as colour. Studies show that such problems are easily solved when visualised with a prototype.
4. Long-term investment
Perhaps one of the biggest secrets of the prototype approach is that it’s designed with longevity in mind. The overarching aim of a prototype sign is to act as a trial run for the real thing, allowing any mistakes to be identified and addressed. As such, the final version has a much greater chance of being the authentic voice of the brand and business. This approach significantly reduces the risk of an imminent rebrand, or the need for replacement signage further down the line.
Next steps
If you’re working on a serious project, it pays to get something as crucial as the business signage right. Prototypes are your most essential ally for this, so to learn more, please contact us today.
