The Role Of Sign Design Consultancies In Brand Development

Everyone knows the make-or-break potential of brand development, but how do you guarantee to get it right? Sign design consultancies can be a powerful ally, and we’ll explain why in this article.

1. Brand identity

One of the times it really pays to have a professional on hand is when moulding, shaping, and ultimately creating your brand identity. This involves collaborative expertise, bringing together psychology, human geography, and design, as well as statistical modelling and trend mapping. A brand sign design consultancy with access to these specialities will ensure that your signage sends a clear, captivating message to your target audience.

2. Creating an experience

While creative sign and design has a very functional, market-orientated purpose, the process is inherently a creative one. Issues such as colour psychology, the warmth and texture of the materials, and the curvature or linearity of the font, will all have a significant influence on the overall signature of your style. Creation is at the heart of sign design consultancy, where a choice of colours, materials, and fonts will architect your brand into sharp focus.

3. Placement and purpose

Sign design consultants will ask an array of crucial questions. These include the primary and secondary purposes of the signage, as well as how much information it should contain. Will one, simple sign say it all? Or do you need a more narrative approach to your display? And where exactly should the signs be positioned? Don’t underestimate the importance of these apparently simple questions, as studies show that wayfaring signage has a major influence on consumer behaviour. More often than not, it requires a sign design consultancy expert to take a good piece of design and make sure it ticks all the correct boxes in terms of placement and purpose.

4. Brand values

The best signs not only cover the practical aspects of the retail experience, they also encapsulate your brand values. If your goals are clean, green, and transparent, this should guide your design. If your values are luxury and indulgence, your vision needs to be red-carpet-ready. A design consultancy will effortlessly weave your brand values into creative signs and design, ensuring that your values are articulated from the heart of the business image.

5. Setting the trends

Some are timeless, some are transient, all have their place. Understanding trends, and knowing what will and won’t captivate, is a science in its own right. It requires in-depth knowledge of target audiences, the predictive capacities of historical modelling, and deep industry awareness. Unsurprisingly, it’s a task that most companies leave in the safe hands of an expert. When it comes to ensuring your creative sign and design remains in fashion long after the season ends, sign design consultancy has you covered.

6. Consistency

Consistency. It’s the buzzword for marketing excellence. Yet, with so many marketing challenges swirling around, consistency is often lost in a maze of seasonal offers and pop-up events. Consequently, brands can experience something of an identity crisis, with audiences left unsure about the vision, purpose, and values of a brand.

Thankfully, signage is one of the best areas to stamp consistency in your brand. A consultant can help you to strengthen your brand identity by identifying when, where, and how to maximise the visuals for powerful impact.

What next?

If you’re looking to develop your brand, or are hunting for excellence in sign design in the UK, an experienced consultancy business, such as Image Technique, is an ideal partner. To find out more, contact us today.

Image Source: Canva