4/01/2022
Large events draw in huge crowds, but how do brands reel them in? The answer is free-standing signage, a staple of exhibitions and trade shows everywhere. But with so many brands vying for attention, it's hard to make an impression at an event nowadays, unless you resort to some form of free-standing digital signage.
Digital signage companies often promise the moon, but commercial illuminated signs don't work with just every brand or product and at any type of expo. Just like conventional (print) free-standing signage, there are pros and cons to digital ones too. Here are some of the most compelling arguments for and against free standing digital signage:
Pros
1) Saves floor space. Printed free standing displays tend to take up a good chunk of the booth's floor space. This makes your furniture and equipment look not just boxed in, but also cluttered. With free standing digital signage kiosks, you can use fewer screens to convey your messages all at once or in rotation. You also have a bit more flexibility with the layout because you can place your commercial illuminated signs out of the way, but still within clear view.
2) Demands attention. Free standing digital signage kiosks catch the eye of every passer-by. Because you can see them from both sides and from wide angles, they're more likely to stand out and draw attention than printed materials. They're ideal for promoting brands and new releases, and particularly useful if your product is small and unlikely to be seen from across the venue. Rather than stack your shelves with samples, freebies, or products that are easily misplaced, you can bring them to the viewer's attention from afar and showcase their features and uses for free.
3) Shows off the branding. Marketers take pride in their branding material, and there's no better way to show it off than free standing digital signage. It looks professional, it stands out from the crowd, and it shows your company doesn't cut corners. It's also a fantastic way to enhance visitor experience through real-time updates, on-the-spot editing, adaptive messaging, and even sponsorship. Also, strategically placed, animated, free standing digital signage kiosks are more likely to draw visitors away from competitors' products and toward your booth than posters.
4) Quick to set up. It doesn't take much to set up free standing digital signage kiosks. Digital signage companies have clever ways to carry and install them, sometimes for free. Even if they come flat-packed and with no additional help, they can often be unboxed and assembled in the time it takes to brew your tea.
Cons
1) Not self-sustaining. Unlike printed material, free standing digital signage requires a constant input of electricity, as well as (often) an internet connection. Without reliable Wi-Fi connectivity and cabling, you may find it hard to set up and run your free-standing digital signage kiosks. But reputable digital signage companies may be able to help.
2) Has its limitations. Digital signage is very versatile, and it gives you the freedom to bring out your brand's full potential. But once your free-standing digital signage kiosks are delivered, you may find that they're not ideal for the floor space, the venue, the theme, or the visitors. Unfortunately, once you've committed to a digital display unit, you must carry on using it throughout the event. So, it's very important that you set some realistic display goals before you order the units. Reputable digital signage companies like Image Technique can help you give careful consideration to the design, set up, and maintenance of your free-standing digital signage.
Find Out More
To find out more about our signage design and installation services, and how digital signage can help extend the reach of your brand, please get in touch with one of our advisers today.
