Modern signage trends have come a long way since the neon-soaked heyday of 1980s New York, London, and Tokyo. With an exciting range of design styles and technologies now available, commercial signage displays have evolved into a dynamic and powerful medium for businesses to communicate with their target audiences.
Let’s look at some of the leading signage trends that are expected to shape the market as we look towards 2025.
Digital signage has made a strong mark on advertising and marketing, and this is set to increase in the coming years with a growing number of interactive digital signage screens. Digital signage is already commonplace in the London Underground, and on high streets around the country. The trend to watch out for is greater use of interactive digital signage, in which customers can engage with digital content through augmented reality (e.g. QR codes – see below), touchscreens, or gesture recognition.
‘Going green’ is the new normal in modern signage design, with sustainability and environmental awareness becoming central considerations for advertising strategies in all sectors. Unfortunately, eco-friendly materials have been slow to catch up with the demand for sustainable signage. This could change in 2025; with innovative materials such as recycled plastic and bamboo being used to reduce the carbon footprint of hardcopy signage without compromising quality or performance. When combined with energy saving LED lighting, sustainable signage will significantly lower the ongoing cost of signage for businesses, as well as increasing environmental responsibility.
Augmented reality (AR) signage blurs the line between physical and digital advertising, and has been rapidly gaining popularity in recent years. AR signage gives users access to an additional, digital level of content through an access code or QR code embedded in the signage itself. Using their phone, the signage superimposes digital content onto the real world, with near limitless applications for advertising, design, customer service, directional information, and fun and games! With improvements in mobile Internet reliability and advancements in AR technology on the cards, we can expect to see even more innovative and creative uses of this technology in 2025. We’re looking forward to it.
Less is more in modern signage trends, with commercial signage designers catching onto the risk of bombarding audiences with too much digital information and stimuli. This has led to a rise in understated design styles for physical signage and advertising, in which messages are conveyed concisely and effectively through clear messages and streamlined designs. In a cluttered urban environment, minimalist designs can often stand out more effectively than more crowded and gaudy designs, and make it easier for audiences to internalise and remember your core messages.
At Image Technique, we provide a range of contemporary and traditional signage solutions, incorporating the latest design trends for a timeless and powerful statement for your business. To find out more, please contact one of our experienced team today by clicking here.