The average small business in the UK spends 3% to 5% of their gross revenue in marketing and advertising. Although nowadays digital and online advertising has largely replaced ads in printed media, it’s important to diversify your ad strategy to get the best visibility.
Retail window advertising could be very effective if you follow certain guidelines. In this article, we look at why this is a good idea and how to make the most out of it.
Window graphics for marketing & advertising
Window graphics are an effective way to advertise your products or business using assets you already own: the windows of your premises.
With window graphics, you don’t need to spend time and money building a presence where your audience is, as you would have to do when advertising online. Instead, you can place an eye-catching sign to get exposure and visibility from passers-by. As time goes by, this can help build stronger brand or product awareness.
What are the benefits of shop window graphic design?
- Window graphics are versatile. You can promote your business or products, advertise sales and seasonal promotions, inform the public about your opening hours or special features, or provide privacy to staff and customers.
- They’re a form of built-in advertising that offer excellent flexibility. Window graphics are usually made with a special type of vinyl film that can be designed to fit the exact width, height, and style you desire. Moreover, the vinyl doesn’t damage the windows and the graphics can be changed when needed without having to spend a fortune.
- Because they’re made of vinyl, window graphics are very durable whether they’re placed on the inner or the outer glass surface. In addition, these graphics are weather resistant, which makes them ideal in places with unpredictable weather year-round.
- The ad is always on. Window graphics aren’t subject to algorithms that limit your visibility, and don’t need a constant feed of electricity. They’re visible 24/7 and boost your exposure even when your premises are closed. Moreover, some window graphics can be backlit, giving your business optimal visibility at night or in low-light conditions.
- You can get really creative with window graphics. These signs can be as small or big as you need, and you can even cover multiple windows with large-impact graphics. Because humans are visual creatures, these will catch people's attention and make a lasting impression on them.
- Window graphics can also be used to improve the appearance of your business premises, as they create a polished effect while hiding any imperfections and without taking away natural light.
What next?
A professional window graphic installation can help create a branded environment that increases visibility and put your brand in the spotlight. Call one of our design team today to find out more.