Staying Environmentally Friendly Through Bespoke Signage Solutions

Do you know the carbon footprint of your signage? If not, it may be time to get thinking, because requirements for organisational climate profiles are becoming more complex by the day. Customers expect brands to be climate-focused, and signage can be an excellent way to communicate this. Here are a few simple steps to make life easier, and greener.

Showcase your sustainability ethos!

Sustainability is a very useful attribute to include in organisational ethos, mission statements, and cultural positioning. The most recent statistics show that 78% of consumers consider the environmental awareness of their brand choice, and 55% will pay more for products from an ecologically sensitive company, with the sustainability premium figure currently resting at 9.4%. The easiest way to attract this type of audience is by communicating your position on sustainability very clearly. Bespoke and tailored signage offers the ideal platform for this. Skilled designers will work with you to create a solution that celebrates your values, demonstrating your commitment to an ecological ethos.

Embrace technology

In a crowded market and a world where immersive experiences are primary marketing strategies, signage is becoming more flamboyant. Techniques such as lighting have the potential to drive up energy consumption, resulting in higher costs and a lower sustainability profile. A wide range of energy saving technological solutions can help with this. For instance, motion-sensors, timer controls, and auto-dimming can all be used to reduce power consumption. Importantly, this type of technology is noticeable to the consumer if they are passing when the business is closed. As such, it can send a very clear message about environmental sensitivity and sustainable design.    

Love the LEDs

If your internal or external signage requires lighting, talk to your design team about LED options. Light emitting diodes (LEDs) are designed with heat sinks, and are therefore both very safe and very energy efficient. At the same time, the light that they produce has high and reliable luminescence with almost unlimited colour choice. The up-front costs of LED lighting are often lower than other options, and there are significant long-term savings to be found in their reduced energy consumption. A highly flexible solution, LED lighting for signage is also weatherproof, leading to excellent choice in bespoke sustainable signage design.

Maintain your masterpiece

Proactive maintenance is always going to reduce waste and will therefore help the environment. At a very basic level, maintenance involves cleaning the signage so that a lower wattage is required for the sign to be seen. At a more involved level, maintenance involves looking for potential areas of inefficiency that may be pushing up energy demands. Faulty equipment, poor wiring, and dust in the system can all force integral parts to work harder, increasing both energy consumption and costs. As such, taking an eco-friendly approach to maintenance can help to save the planet while saving you money!

What next?

To learn more about how bespoke signs and signage can help to improve your sustainability profile while communicating your ethos, contact us today.