In a competitive landscape, generating customer engagement often requires a little creativity. Restaurants can already capture attention with tantalising aromas and a lovely atmosphere, but all too often one restaurant is the same as the next. To stand out from the crowd, it pays to think big, bold, and beautiful. In this article, we explore the dynamic possibilities of digital menu boards, and how they can enhance customer engagement.

Seasonal items

There’s nothing like a bit of seasonal cheer to bring excitement to your restaurant. Whether it’s a spicy autumnal menu or a Christmas special, customers love it when the nights draw in. Think the patter of raindrops on the window, a warm crackling fire, the tantalising scent of winter dishes, and you’ve got your perfect storybook restaurant. Augment this magical time of year with a digital menu board that brings your seasonal specials to life. The beauty of digital menu boards is that when cinnamon and spiced apples are replaced with sun lotion and ice lollies appear, you can effortlessly alter your signage to match.

Customer experience

Customers are always seeking a personalised experience. Whether it’s having the time to pick and choose exactly what they want, to customise their dishes to their taste, or simply to immerse themselves in the brand experience, consumers want to live, feel, and breathe their brand. In a restaurant, engaging customers is all about creating an atmosphere, and studies suggest that a digital display can introduce a multisensory experience that invokes a truly meaningful, personal touch.

Enticing the audience

Let’s face it, few people love to actually read a menu. It’s one of the main reasons that restaurants seek other modes of promoting their dishes, such as with mouth-watering pictures or exotic presentations. These tactics can be brought to life with dynamic, tantalising, digital menu boards. Marketing experts claim that this brings the experience to life due to lots of complex psychological interactions. However, one thing is clear: by promoting your menu with stunning, visual style, the tedium of reading a menu is consigned to history.

Data collection

Savvy restauranteurs will already know that data is the secret to creating the best customer experience. With meaningful data, businesses can boost sales, target weak areas, and sharpen their performance. Due to the nature of the enterprise, restaurants have traditionally had a tough time collecting helpful data from their customers. Thankfully, digital menu boards offer invaluable insight into everything from browsing patterns to purchasing. As such, restaurant owners can tweak their service to enhance customer engagement.

Find out more

If your mouth is watering at the thought of a digital menu board, look no further. Contact us today to unlock the digital potential of your restaurant.