Benefits Of Bespoke Signage For Cinemas

Cinemas are spaces where audiences arrive with the intention for their attention to be grabbed. This creates a unique challenge for signage, which must exceed expectations while delivering a host of practical messages and marketing promises. Bespoke signage for cinemas can be the secret to a truly immersive and unforgettable experience, but only when you follow a few simple rules. Here’s our insider’s guide.

Stumbling in the dark

Cinema signage has multiple roles. One of these is indoor wayfinding signage. Like all commercial spaces, customers need clear pathways towards facilities, help, and emergency exits. However, the darkened environment of the cinema space is part of its unique allure, and interrupting this with bright wayfinding signage can pop the fantasy bubble. As such, consider using fluorescent coatings, as these can enable clear signage without harsh illumination. Ensure that your signage is optimised so that it is visible but not overpowering, and use pictograms for inclusivity.

Customer engagement

Customers expect to be engaged in a cinema space. The experience is one of self-indulgence, treats, and a little luxury. For a couple of hours, the mundane realities of the outside world do not exist, and the whole focus is on the bliss of escapism. Successful cinemas capitalise on this by ensuring that the experience is captivating, engaging, and immersive, and digital signage can be crucial in achieving this. Whether it is to make the booking process more intuitive, or to use illuminated wall signs to promote new films, bespoke digital displays in cinemas can create meaningful and immediate engagement.

Digital flexibility

As an advertising medium, digital signage is statistically one of the most effective, with digital graphics grabbing and holding attention 47% above its static competitors. However, digital signage for cinemas does not have to be restricted to advertising. When used creatively, it can open a world of possibilities. For instance, consider using digital screens to transform queueing areas into vivid, immersive realisations of the cinematic vision that the customers are about to enter. This kind of experiential marketing can create a truly unforgettable experience, helping to build consumer loyalty and promote the brand.

Creating a unique experience

Bespoke signage is the only way of ensuring a fully customisable and tailored solution. This offers the potential for pushing the boundaries of the cinema space and creating unique statements. This tailored approach is particularly important in an era where home entertainment can offer highly immersive experiences, and in a time when customers are used to being able to control their environment. Smart connectivity via QR codes is one way to achieve this in the cinema space, with every invitation for engagement resulting in meaningful data gathering. Trends show that this engagement pattern is going to continue to rise in importance and will continue to hold prominence in economically robust cinema spaces.  

Find out more

If you want to transform your cinema space into a truly immersive experience, bespoke signage offers imagination and creativity to combine into a winning solution. To discuss your ideas with our design team, contact us today.