The Shard needed to highlight their main entrance to the ‘Viewing Gallery’ attraction, they proposed to do this by fitting a canopy and sign work over the entrance way.
The 14 x 8 meter canopy structure is suspended from the underside of the railway bridge structure incorporating The Shard logo to three sides and a low resolution video screen to the underside.
The installation was completed on time and on budget resulting in Image Technique winning the British Sign Awards: Digital Signage Project of the Year award for 2014.
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